Skincare shouldn’t hurt your skin, or your trust. We wanted something gentler, simpler, and honest.
How We Started
Skincare should feel safe, simple, and effective — never harsh or complicated. JiYu was created to give skin everything it needs and nothing it doesn’t.
We wanted powerful results without the 10-step process.
Blending proven Korean actives with modern dermatology for real, gentle results.
Fascinated on the trip to South Korea, two female entrepreneurs launched their own brand.
No parabens, no hidden irritants — just research-backed ingredients you can trust.
Behind the Brand
JiYu blends cutting-edge dermatology with time-honored Korean rituals to create skincare that truly transforms. Each formula unites clinically proven ingredients — like niacinamide, peptides, and asiaticoside — with nature’s most restorative actives, including snail mucin and Centella Asiatica.
SHOP NOWOur Glow Rules
Formulas enriched with botanicals and advanced K-Beauty science.
Ingredients chosen with care for people, the environment and the planet.
Deep, long-lasting moisture for a healthy, plump glow.
Ingredients backed by research and real results.
Recyclable, low-impact materials for a lighter footprint.
No parabens, sulfates, or artificial junk — just pure care.
Our Promise to Your Skin
JiYu’s science-backed formulas go beyond surface care — tackling the everyday issues that keep skin from looking its best.
Safe and effective for even sensitive skin.
Formulated without parabens, sulfates, or artificial phthalates.
Ingredients tested to visibly brighten, hydrate, and smooth the skin.
Backed by research to target aging, stress, and daily skin concerns.
Brightens
repairs
Protects
Firms
Moisturizes
Soothes
100% Korean. Inside and Out.
From the ingredients to the packaging — every part of JiYu is sourced, formulated, and crafted in South Korea.
When we say JiYu is Korean skincare, we mean it. Unlike brands that only borrow the “K-Beauty” name, every element of our Renewal & Rejuvenation Toner Pads is genuinely made in South Korea — from the premium actives we use, to the advanced formulation process, to the packaging itself. It’s skincare built on Korea’s gold standard of quality, innovation, and results.
100% Korean Sourced — Ingredients, formulation, and packaging all come from South Korea.
Crafted in Korea’s Top Labs — Produced under strict quality control and industry-leading standards.
Premium Packaging — Durable, eco-conscious, and designed to preserve product potency.
Authentic K-Beauty Formula — Backed by the science and innovation Korea is known for.
Frequently Asked Questions
Do you offer a Money Back Guarantee?
Yes — try it risk-free for 90 days. If you’re not in love, we’ll refund you.
How do I use the Renewal & Rejuvenation Toner Pads?
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Can I use these pads if I have sensitive skin?
Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
How does the subscription work?
Choose your cadence (every 30, 60, or 90 days) and save automatically. You’re in control — update anytime from your account.
How often should I use them?
Use twice daily — morning and night — for best results.
Are the ingredients really from Korea?
Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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